“There is no target audience” is not something you’d usually hear the senior VP of a company saying when talking about promoting a brand. But Savage X Fenty isn’t your typical show. The show isn’t only looking to promote and make a profit. The show is looking to empower.
The second the Savage X Fenty Show begins, it’s clear that inclusive empowerment is its most important goal. Every body type, size, gender, race, and personality are represented. The fashion show is a celebration of art, music, dance, fashion and, of course, women.
The show opens up to a glittery score with models elegantly poised atop platforms. It’s so magical one might mistake it for a fantasy. But it’s far from a fantasy. It’s a show about real women for real women. A mechanical beat follows and the scene transforms. Rihanna appears front and center in a sheer body-suit and velvet wrap mini skirt surrounded by other whimsically dressed models. Then dancing begins. Everything exudes #BOSSWOMAN.
As the camera pans out, model Gigi Hadid struts out in a killer all-black look complete with shoulder-length gloves, thigh-high stockings, and matching hair wrap. She makes her way to performer Big Sean and the next thing you know you’re screaming “HELL YES! THAT’S WHAT YOU CALL A BOSS BABE!” At this point you’re so hyped you feel like you’re actually there, sitting in the front row.
The show continues in a masterpiece of lights, music, and dancing. Among the models walking the runway are intense choreography performances, vivid imagery, and musical guests such as Migos, Halsey, and DJ Khaled.
Yes, it’s a fashion show, but it’s so much more than the typical fashion show. The clothes and women aren’t just beautiful. The clothes are inclusive and everything from the models to the performances exemplify diversity. That’s the sort of fashion show we support. Take my money!
Some have called the Savage X Fenty Show the “anti-Victoria’s Secret fashion show,” a show that has garnered criticism for its lack of diversity in its models. The fashion news outlet The Business of Fashion even titled it’s article covering the show “Rihanna: 1; Victoria’s Secret: 0”. Yikes.
The Savage X Fenty Show is in no danger of falling victim to the same criticisms as companies like Victoria’s Secret. Unlike the typical VS fashion show or clothing catalog, the Savage X Fenty Show has a wide range of body types and looks. From short to tall to large to small to trans to amputees, the show represents diversity in the most fashionable way we’ve yet seen in any other fashion show.
As designer and creator of the show, Rihanna has pushed the boundaries on what is accepted as beautiful in the industry. She speaks her mind, wears what she wants, and does what she wants without caring about others’ opinions. This translates tenfold in her fashion show.
“Everyone looked so gorgeous and was lifting each other up” model of the show Cara Delevigne remarks about the show in an interview with People. That feeling was present throughout the entire show. It’s a beautiful thing to watch: strong, powerful, fearless women coming together and empowering one another. Just by watching, you can feel the employment too.
Ready for some boss babe motivation and empowerment? The Savage X Fenty fashion Show is available to watch on Amazon Prime Video and you can shop the line on Amazon.com. If you haven’t already pressed play, what are you waiting for?