If you’ve been keeping up with Zoe Elle’s Instagram, you probably know that we’ve teamed up with some of our favorite sustainable, eco-friendly brands for a new, exciting campaign. (And if you don’t follow us on Instagram, hello, join the #ZECollective!) In light of the record-breaking wildfires, heat waves, and hurricanes that shook the world in 2020, it’s past time to acknowledge the reality of climate change, and recognize how your purchases — even beauty- and fashion-related — can actually affect it. So, adjusting your purchasing habits and consciously choosing to buy products that are eco-friendly (as in, less harmful to the environment than the average form of the product) would actually benefit the earth, which is exactly what is needed right about now.
One contributor to climate change is something that you most likely come in contact with every day: plastic. According to a 2019 report from the Center for International Environmental Law, “In 2019, the production and incineration of plastic will add more than 850 million metric tons of greenhouse gases to the atmosphere — equal to the emissions from 189 five-hundred-megawatt coal power plants.” On top of that, a minimum of 8 million tons of discarded plastic ends up in the oceans yearly. (Try not to think about sea turtles mistaking plastic bags for tasty jellyfish, because you might cry.) Now you might think, ‘Sure, we have all of this plastic, but we can just recycle it!’ However, in 2018 it was published that 91% of plastic isn’t even recycled. C’mon, y’all!
Well, as the King of Pop Mr. Michael Jackson said, “If you want to make the world a better place, take a look at yourself and make a change.” One way to make an eco-friendly change and help out with this plastic fiasco is to simply lessen your everyday plastic usage. For example, take a look in your bathroom … Do you really need to be purchasing all of your products bottled and packaged in plastic? I think not. Let me introduce you to the wonderful world of shampoo and conditioner bars, courtesy of Briit Botanicals (pronounced Bright Botanicals). It’s shampoo and conditioner in bar form! No more tossing out a big plastic bottle every time you’re due for a re-up. Bars are longer-lasting, therefore more economical, and plastic-free. Fun fact: one shampoo bar actually equates to three shampoo bottles, and one conditioner bar equates to two conditioner bottles!
Briit Botanicals’s eco-friendly products in particular are zero-waste, vegan, cruelty-free, and made in the U.S.A. The company also uses ethically-sourced, pure, all-natural, and organic ingredients exclusively. You can read more about Briit Botanicals’s start and its founder, Liz McKenna, in this article — we’re big fans at Zoe Elle. The reason Liz began using shampoo and conditioner bars herself was that she wanted to reduce her plastic use. That is why Briit Botanicals’s bars are notably plastic-free, even making the effort to keep plastic out of its eco-friendly packaging. Along with shampoo and conditioner bars, Briit Botanicals also offers face, bath, and body bars. (Your bathroom just asked, “Plastic, who?”) And, while switching from your beloved plastic-enclosed products may sound intimidating, Briit Botanicals has made it a bit easier by offering a super speedy Eco Shower Quiz, which will create a personalized, plastic-free shower bundle. “I truly believe in the mission to reduce plastic and make things sustainably created,” Liz said in a previous interview with Zoe Elle, and that’s a mission that we at Zoe Elle believe in as well.
Climate change is real. That’s a fact that’s not up for debate, and we as humans are directly contributing to it. According to NASA Global Climate Change: Vital Signs of the Planet, in 2014, the Intergovernmental Panel on Climate Change “concluded there’s a more than 95 percent probability that human activities over the past 50 years have warmed our planet,” and that “there’s a better than 95 percent probability that human-produced greenhouse gases … have caused much of the observed increase in Earth’s temperatures over the past 50 years.” Listen, chances are you either heard about or saw the Climate Clock on Metronome in Manhattan. In fact, we wrote an article about our thoughts on it. You can’t run from climate change, but you can make personal changes, and start treating our planet better. So, let’s start small, and reduce plastic usage by switching from plastic hair care bottles to Briit Botanicals’s shampoo and conditioner bars — it helps that they’re salon quality and smell amazing, too.