At-home manis may feel like more work than it’s put out to be, but one of the many things staying at home has shown us is that we actually can paint our own nails. Polished nails really can be a woman’s best accessory, but there’s so much more to a ‘perfect mani’ than just pretty polish. How we treat our nails and hands down to the ingredients listed on our polishes is also important.
One brand we love to use at home right now is Lauren B. Beauty’s vegan-friendly nail products that are free of harsh chemicals and also affordable. We were so excited to catch up with the founder, Lauren Berkovitz, to discuss why good quality polish is important for busy women, why nail care can be a forgotten area in our self-care routine, and the heartfelt namesakes of her polishes.
Lauren began her journey in beauty while working for a luxury hair care brand where she learned the ins and outs of our beloved beauty world–which she realized isn’t always so beautiful afterall. As she moved into high-end beauty, her knowledge for luxury brands and interest in nail care evolved. This was when Lauren realised there was no ‘perfect’ brand that fit her demands: chip free, easy to apply, no harsh ingredients, long wearing with a great colour choice. So, with her product knowledge and love of nail care, she set out to create her own brand that would fit her lengthy wish list. The result? “The perfect, two-week, do-it-yourself manicure for busy women.” The polishes glide on nails easily, are fast drying, affordable, vegan-friendly and 7 free. For those who are wondering, “7 free” means made without the common harsh chemicals that can be found in some polishes: things like formaldehyde, DBP, toluene, formaldehyde resin and camphor, TPHP and Xylene. All those strange terms on the back of your polishes that you can’t even pronounce.
As for the names of the polishes, they are all inspired by the beauty of Los Angeles, where Lauren currently calls home. We love the sound of colors Pale Sand Paradise, South of the BLVD, and Meet Me on Melrose. They have us dreaming of summer vacations, even during this whole quarantine nightmare.
What started off as a side project became Lauren’s full-time job three years ago. They’re a small team but are always growing. The initial launch was 10 core color nail polishes. Now they have over 85 products, 15 of which are hand care focused products.
As we approach the summer months, we’ve got the colours Baja Sunrise, a gorgeous fusion of salmon and rose, and Catalina Cruise, a vibrant blue on our must-have lists. Lauren B. Beauty also has a nude collection that’s sophisticated and suits every skin tone. Top tip: Don’t forget to seal in your manicure with a top coat to give a long-lasting gleam, we recommend to finish off with cuticle oil to keep cuticles hydrated and moisturized. We recommend applying this twice a day ladies!
Lauren is super passionate about creating healthier products that work. She’s noticed that women are often educated on skin and hair care, but nails can too often be a forgotten area. She wants women to know the importance of healthy nail care, after all, we owe it to ourselves to use the best quality products on our bodies, right ladies?
With brands like Lauren B Beauty, there is no need to go to a salon where it’s time consuming, expensive and can be damaging to our nails. We can get a good quality, healthy manicure from the comfort of our home- ideal for those of us who are currently stuck indoors!