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About – Zoe Elle
Fashion for a Sustainable Future
Hello there! I’m Taija, the founder of Zoe Elle Collective. The fashion and beauty spaces have always fascinated me but in 2012, fresh out of college, I unexpectedly became a technology influencer in Baltimore. In that position, I quickly realized that if I didn’t capitalize on the growing demand for my influence, bigger brands would. So I made it my mission to learn how deals were negotiated, developed, and deployed from inside some of the world’s largest companies. And over my career I brokered small to large multi-million dollar negotiations on behalf of Fortune 500 companies such as Dropbox, Marriott Int’l, and AOPA, among others.
Then the debilitating burnouts came and I was forced to reevaluate my passion for my career. I soon realized that my first love wasn’t in creating project plans for big conglomerates, so I traded in my constant need to climb the corporate ladder, pull all nighters, and live on coffee binges for a more sustainable life.
Zoe Elle Co is an editorial first collective that covers the sustainable brand owners who continue to inspire my personal path towards a zero waste lifestyle. Each and every founder that we cover is transforming the fashion and beauty spaces through their personal journeys of entrepreneurship, mindfulness, sustainability and equality.
@milaandfire
The Zoe Elle Tribe
Sustainability may be in Vogue, but that’s because we’ve made it that way. Bold and beautiful rebels with a cause, our community uses it’s voice to show the industry that we want to forge a transformative culture founded on protecting the planet against the negative effects of overconsumption. We’re unwilling to stand-in with the crowd or pay low prices just to stay on this week’s trend. We’re savvy brand owners that authentically champion all of the beautiful qualities that comprise us: vegan, cruelty-free, woman-owned, ethically sourced and sustainably made.
Products We Love
“Sustainability is very much in vogue — at least in the corporate lexicon. High-end fashion and fragrance companies used the words “sustainable” or “sustainability” at least once every four pages in their 2018 annual reports, according to a Vogue Business analysis of the financial documents released by ten industry giants.”
Nothing makes us prouder than supporting the women behind our favorite sustainable brands on the rise.